What started as a small family business in 1947 selling radio valves and spares, Radionics Ltd., now trading as RS Ireland, celebrated its 70th anniversary in early April.
Since its conception, the business has had an eventful journey to arrive where it is today. Initially selling products for the rapidly developing market for radio and TV’s, Radionics became a well known trade distributor for Eagle HiFi, Dynatron TV’s, Wolsey UHF aerials and also sold Maxell and BASF cassette tapes. Originally located next door to Mulligan’s in Poolbeg Street, the company moved to Hatch Street in the 60’s and in 1970, moved to its current offices and warehousing in Rialto.
Gary Bradley, Country Manager for RS Ireland, explains: “From humble beginnings, the company has now become Ireland’s leading distributor of electronic, electrical and industrial components. The transformation of Ireland’s industrial manufacturing sector in the 70’s was an opportunity for Radionics to become a distributor for RS Components and its customer base began to change as the company supported both the consumer and industrial market
Such was the success of the introduction of the RS product range, RS Components began to
acquire the family business and completed its acquisition in 1986. The product paper catalogue was a staple item for the RS customer, and whilst the catalogue is still very popular, the digital environment has revolutionised how RS Ireland brings its product offer to the market. Gary commented: “The channels through which we interact with customers today have evolved in line with technology and demand. RS has adapted at each stage of
this evolution – from creating a CD catalogue in the mid-90’s to developing an award winning digital channel. The continual investment in our online offer ensures that the customer journey is as seamless as possible, giving them access to the right product, the right technical specifications and stock availability”.
RS has strong relationships with suppliers, working closely with them to ensure the latest products are available and that the right level of product support can be offered to their customers, guiding them through the buying process and keeping it as simple as possible.
A locally stocked warehouse providing same day delivery within the Dublin region and next-day elsewhere are key valued added services, and differentiates RS from its competitors.
Customers also have the option of RS’s trade counter which is a hub of knowledge, activity and familiarity. “Our three delivery van drivers are known by name to customers and in turn they know the customers’ names. There is a real loyalty shown towards RS Ireland as a result of this customer service focus,” said Gary.
One of these van drivers forms part of the team of five at RS Ireland Gary Bradley, Country Manager that has racked up 157 years’ service between them, and two of the team have been with the firm since the age of 16, on the TV aerial assembly line. With these long-serving staff, and copies of product catalogues dating back to 1967, there is certainly a lot of
history at RS Ireland.
Gary concluded: “These days, our customers expect a high level of customer service and a personal approach with a simplified buying journey. The evolution of customer buyer behaviour has been fast-paced over the last few decades, and we envisage it will continue to evolve at a rapid rate. Developments in technology and innovation will drive the product
requirements and the need for distributors to work more closely with suppliers to be able to meet the demand, communicating growing product requirements to suppliers – which may eventually be more bespoke. RS Ireland is committed to keeping apace with these changes, retaining our core values. We hope to rack up many more decades on our service list
and continue to serve industry in Ireland.”
Call into the RS Trade Counter in Rialto open Monday to Friday, 8am – 5.30pm, and check out new products, great offers in store and a wide range of services to help you with your business including technical help and calibration.