ELECTRIC.IE • The Magazine & Website for the Irish Electrical Industry • 7 Industry News ''Unveiling the Future'' - Prysmian Group's Rebranding Strategy Welcomed By Precision Cables Prysmian’s new 5-years strategy aims at capitalising on the company’s market position to seize the opportunities offered by the new market trends that are currently shaping the cable industry, in order to “transform the Group from a cable player into a cabling solution provider and to lead the energy transition and the digital transformation”. “The rebranding is not only a statement of intent but also a tangible commitment to expanding our presence in new markets and delivering innovative solutions to an increasingly diverse audience. Our growth is fueled by the trust that our customers, employees, and shareholders have placed in us over the years, and we are determined to reciprocate that trust with concrete and ongoing results.” - Prysmian Group. The Brand Architecture - Reflecting Values and Vision. Central to Prysmian Group's rebranding strategy is the articulation of its core values and vision for the future. Through refreshed brand elements, including a new logo, typography, and color palette, the company seeks to convey its commitment to sustainability, innovation, and excellence. The redesigned visual identity embodies Prysmian Group's forward-looking spirit, In the ever-evolving landscape of corporate identity, rebranding serves as a pivotal moment for companies to redefine their essence, values, and vision. Such is the case with the Prysmian Group, a global leader in the energy and telecom cable systems industry, which recently unveiled its ambitious rebranding strategy. Precision Cables symbolizing its role as a trusted partner in building a sustainable and connected world. For Precision Cables, exclusive distributors of the Prysmian range in Ireland, this announcement has come as a welcome evolution. Cathal Grace, Sales Director with Precision, was keen to emphasise the importance of this vision. “This is a very welcome and important direction from Prysmian as they are leading the way with a sustainability focused strategy to support the global energy transition. It allows us, as a company, to marry our own ambitions and strategies with our partner to affect a better future for our planet. Prysmian’s continual innovation in both product performance and production will help with the challenges of this energy transition. In a real world sense we already look forward to seeing the new eco-friendly packaging make its way to us in Q3 of 2024 and the new products down the line that will shape this global change.” Charting the Course Forward. As Prysmian Group unveils its rebranding strategy, it signals not only a new chapter in its corporate journey but also a bold declaration of intent. By embracing evolution, consolidating its identity, re ecting its values and vision, engaging stakeholders, and leveraging digital transformation, the company charts a course toward a future of growth, resilience, and impact. In the dynamic landscape of the energy and telecom industries, Prysmian Group's rebranding sets the stage for continued success and relevance. As the world evolves, so too does Prysmian Group, poised to lead the charge in powering progress and connectivity for generations to come. For more information on Prysmian’s range of cable solutions contact Precision Cables on 042 933 1436 or info@precisioncables.ie
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