ELECTRIC.IE • The Magazine & Website for the Irish Electrical Industry • 43 Industry News Cutterwell: A New Name for a Trusted UK Cable Management Legacy MITA A familiar range of high-quality cable management products has taken on a new name, but customers can expect the same dependable standards they’ve relied on for decades. Cutterwell is the new brand behind the extensive portfolio formerly produced under Mita and Schneider Electric, now manufactured by the same skilled team at the same site in Flint, North Wales. The rebrand follows the acquisition of the Flint extrusion, moulding and assembly site by Goodfish Group, giving rise to Cutterwell, a business with a clear mission: to supply the electrical wholesale market with reliable well-made cable management systems supported by consistent stock, accurate product data and responsive service. Many across the electrical industry will recognise the Flint facility as the original home of Mita cable management. Under Cutterwell that legacy continues unchanged, with over 3,000 products now unified under one brand. This includes perimeter trunking systems such as Ultimate, Cableline, Consort, Delta, Carlton and the AT Series, along with TRK heavy-duty trunking, EM1W– EM5W mini trunking (also available Industry News in self-adhesive versions), conduit and fittings and multi-compartment floor boxes and power poles. Importantly, the transition has been designed to be as smooth as possible for wholesalers and contractors. All existing product codes have been retained, removing the need to relabel shelves or relearn catalogues. Cutterwell also provides a comprehensive Buyers Guide featuring technical specifications, product indexes and visual references to streamline selection and ordering. “From day one our focus has been continuity,” says Richard Beale, Managing Director at Cutterwell. With over 25 years in the electrical and construction manufacturing sector including senior roles at Marshall-Tufflex and Honeywell, Beale brings a wealth of industry insight to the brand. “We’ve preserved the range, the quality, the team and enhanced the customer experience with better processes and a more focused identity.” Manufacturing remains firmly rooted in Flint where operations continue to ensure rigorous standards in quality, environmental responsibility and workplace safety. Cutterwell’s UK-based production model allows for short supply chains, lower transport emissions and tight control over stock and waste management, part of a broader strategy to reduce environmental impact. As the electrical industry adapts to a more digital sustainabilityconscious future, Cutterwell is evolving with it, backed by the experience of a team that understands the demands of the trade and the importance of delivering products that work onsite and on-time. Cutterwell is more than a new name, it’s a renewed commitment to Irish and UK wholesalers and the customers that they serve. To explore the full range or register for the online portal visit: www. cutterwell.co.uk For orders and enquiries within the Republic of Ireland, contact.. Tel: 01 8300 400, sales@nles.ie www.nles.ie “The new Trusted cable m Sam Sa N Be Flooring Syste Perimeter Trunking
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