As CEF Ireland celebrates its 20th anniversary, the company reflects on two decades of expansion, resilience, and strong partnerships. From a modest re-entry into the Irish market in 2005 to a nationwide network, the milestone underscores the team’s dedication and the loyalty of both customers and suppliers.
Gerald O’Hare, Director of Operations for the Edinburgh Region, IOM, Gibraltar, Spain & Ireland, recalls the beginning: “It’s hard to believe it started in September 2004 when I was asked to revisit opening branches in Ireland. Few know we actually traded there briefly in the early ’80s before exiting due to market conditions.”
From late 2004 to the end of 2005, CEF Ireland opened five branches—starting with Sligo in March, followed by Letterkenny, Castlebar, Finglas, and Cork. By 2009, the network had grown to 16. However, the post-Celtic Tiger downturn forced the closure of four sites in 2012. Since then, the company has regrouped and now operates 17 branches, with the latest opening just ahead of this 20-year milestone.
Gerald reflects on the people behind the progress: “What stands out is how many of our original team are still with us—and how many have advanced through the ranks to become Assistant Managers, Branch Managers, and even Group Managers. That says a lot about what CEF represents.”
He credits the success to a shared vision of delivering innovation and building strong relationships—with employees, customers, suppliers, and communities. “We couldn’t have achieved this without the passion and commitment of our people, and the support of our families behind the scenes.”
Acknowledging the role of partners, O’Hare adds, “Our customers, manufacturers, and distributors have been integral to our growth. Their trust and collaboration have helped shape who we are today.”
To mark the anniversary, CEF Ireland is hosting celebratory trade mornings at most of it’s branches, featuring breakfast and giveaways. More details can be found at cefltd.ie.
As CEF Ireland looks ahead, the vision remains bold. “Could we have 25 branches in Ireland someday? Maybe. Some of the early pioneers may retire, but their legacy is firmly embedded in our culture. Here’s to the next 20 years.”
