Lambourn Digital is a marketing agency devoted to working closely with companies working within the electrical industry in Ireland & the U.K. The company was founded in March 2018 by Ian McLoughlin, a former employee of Demesne Electrical. Since 2018 the company has grown to serve close to 100 clients on a monthly basis, mostly In the electrical Industry, including electrical wholesalers, distributors, contractors & panel builders.
Lambourn Digital’s goal is to enhance these companies’ online presence and to drive more traffic to clients websites from various channels such as Google, Facebook, LinkedIn & email campaigns.
Made up of a team of 11 marketing professionals, specialising in search engine optimisation (SEO), pay per click (PPC), web design, social media marketing, copywriting, graphic design and more. They cover all areas of digital marketing and work closely with clients in the development and execution of a marketing strategy tailored specifically to their company.
“It is very difficult for one in-house marketing person to have the entire skill-set needed to carry out all areas of marketing”
Getting a Return on Your Investment – Results Backed with Analytics
Ian tells us “With all clients, our initial steps are to understand their target audience, desired outcome and then conduct competitive research. Talking about clicks & Impressions is fine, but we understand our client’s need to see a strong return on their marketing spend.”
“All clients get access to their own custom marketing analytics dashboard to track the results of our work. We work directly with our clients throughout the whole process, keeping them informed and providing regular reports and meetings to discuss the campaign success. We also offer digital marketing training courses further aiding understanding of the marketing techniques implemented to aid their business”.
Introducing Sellify – the eCommerce Platform Built for Electrical Wholesalers
On top of this, Sellify, the new content management system (CMS) is designed specifically for electrical wholesalers. Having worked with multiple clients in a range of different industries and used a variety of ecommerce website design systems including Shopify, they have frequently come up against the same issues. Sellify is designed to rectify these problem areas.
Pre-Loaded with Products From Electrical Industry Leading Brands
The Sellify website for electrical wholesalers come preloaded with products from the industries leading brands and distributors, meaning the hassle of collecting & categorising products information is already done for you.
Also, Sellilfy sites can come with a full eCommerce option or a Request a Quote option on the product pages, as they know how difficult it is to keep up with changing prices for materials, cables & copper.
Marketing with Expertise in the Electrical Industry
For a no-obligation consultation reach out directly to Ian today –
“An increase in traffic from new & existing customers to your website is equivalent to an increase in footfall to a trade counter or showroom; more enquiries & sales for your business.”