Waveform Electrical Wholesale supplying contractors and industry in and around Ashbourne

Robert Sutton and Bill Hopkins, Directors of WEW.

Established in 2015 by directors Robert Sutton and Bill Hopkins, Waveform Electrical Wholesale has developed to be recognised as a National Electrical Wholesale Distributor. 

Waveform Electrical Wholesale has been supplying local & national industry with electrical products and accessories in the Dublin region and Ashbourne area since 2015. They also run alongside this a very successful panel building business.

Sean Thorton in the cable bay.

Specialising in product ranges that meet the daily demand of the manufacturing and process industry, they are known as the go-to wholesaler when production is interrupted due to unforeseen breakdowns. Among the brands the company distributes are Schneider Electric, Hager, Source, (SGD) DeWalt Fluke, Ecovolt, EI Electronics. They stock many more product lines including cabling and all the associated products for electrical contracting as well as industrial automation and power systems. 

The two directors, Robert Sutton and Bill Hopkins had previously been dealing regularly with each other over many years in their respective roles. Both had worked with the late Brian Lynch of Demesne Electrical and his way of doing business has definitely been an influence on them. In 2015 they decided to come together and create Waveform Electrical Wholesale. This brings years of combined experience in electrical distribution technical sales as well as electrical control, design and manufacturing. 

A well stocked Trade Counter Area.
A recently completed panel.

Since then the company have really established themselves and has grown from strength to strength. They carry substantial stocks of cable and cable management systems, switchgear and distribution, lighting, energy solutions, heating and ventilation, industrial controls, workwear, tools and site supplies. All from the top electrical brands. They have a substantial cable bay area with cable cutting equipment. The trade counter is well stocked and the knowledgeable staff are only too glad to help. 

We Offer What Others Promise

Waveform Electrical Wholesale pride themselves on their customer service. They give an out-of-hours work number to clients in case of emergencies and are always available to help. They have 3 delivery vans on the road. 

WEW believe in contributing into the local community. They support local suppliers whenever possible and they sponsor several local GAA and soccer teams.

They offer further training opportunities to staff through the AEW education scheme.

Behind the scenes are the additional team members Yvonne, Noleen, Michelle and Eugene.

The main focus is servicing the Ashbourne and surrounding areas, doing substantial business in Dublin, Meath, Louth and Kildare. 

If you are an electrical contractor or an industry end user and interested in obtaining an excellent service from a company that “goes that extra mile” please call the Sales Office at 01 8350850 or visit the website


Jonathan Noctor -Sales and Deliveries, Pat Seery – Trade Counter Manager & Danny McShane – Senior Sales Executive.
Great stockholding of cable management products