With a deep technical background and a passion for problem-solving, Gustavo Franchi steps into a client-facing role blending engineering expertise with strategic project sales in Ireland’s evolving energy market.
Gustavo Franchi is no stranger to tackling complex technical challenges—but his latest role at Hager Group Ireland sees him stepping into a new kind of challenge: blending his engineering know-how with a client-facing, project-driven focus. Recently promoted to Project Sales Engineer, Gustavo is drawing on years of hands-on experience to help clients design smarter, more efficient electrical solutions that meet today’s evolving needs.
Moving from his previous role as Technical and Marketing Manager, Gustavo is now focusing more on the client side of the business. While his past role involved managing technical standards, supporting internal teams, and troubleshooting, the shift to sales brings a new set of priorities.
“I’ve gone from mostly working behind the scenes to being out front with clients,” he says. “Now I’m focused on understanding their needs, helping design the right solutions, and keeping everything aligned between our teams and theirs.”
It’s a change that plays to his strengths. His new responsibilities include client engagement, solution design, and translating complex technical requirements into clear plans that work for everyone involved.
Using Engineering Skills to Build Trust
One of the key advantages Gustavo brings to this new role is his strong technical background. It helps him connect with clients in a way that’s more than just transactional.
“Because of my experience, I can ask the right questions early on—things that get to the heart of the project,” he explains. “That builds trust. Clients know I understand the technical side as well as the commercial.”
In an industry where relationships matter, especially in the Irish market, that mix of credibility and clear communication goes a long way. It helps clients feel confident in the decisions they’re making and in the advice they’re getting.
Supporting Projects from the Ground Up
Gustavo’s focus will be on a range of projects, particularly in the commercial and residential building sectors. He’ll be working with developers, contractors, and engineers, often from the early design stages.
“I help with specifications, product choices, cost-benefit analysis, and even training and implementation. It’s about being there for the full journey, not just at the point of sale,” he says.
This approach allows clients to get the most out of Hager’s products and services while making sure everything is tailored to their specific needs.
Looking to the Future
Looking ahead, Gustavo is aiming to grow his expertise even further—especially in areas like smart grid integration, renewable energy, and IoT-based building systems.
“That’s where the industry is heading, and I want to be at the front of that shift,” he says. “It’s important to keep learning, to stay hands-on, and to always look for ways to bring more value to the client.”
